About Us

Allflex Group

We have a global network of experts and more than 50 years of experience in animal identification.

Allflex has manufacturing and technology subsidiaries in the U.S., Canada, Europe, Australia, New Zealand, Brazil and China and our products are distributed in 80 countries.

Allflex South-Africa was established in the year 2010, to provide animal ID solutions for livestock producers. As the pace of the livestock industry accelerates, the need for accurate information gathered quickly, is increasingly important.

Our challenge is to continually bring products, services and advice to the industry that create workable solutions in real-life conditions. We continue to innovate and lead ID technologies to assist livestock industries worldwide.


Our ambition is to be the world’s leading animal intelligence group, dedicated to connecting animals and people for a smarter future.


Our people can be found around the world, working across our diverse group of companies and while we may have different ways of working, we have many things in common.

Antelliq’s pet care brand introduces Animo, the smart, collar-mounted wearable that provides holistic data and analytics on a pet’s behaviour and wellbeing

Pet product specialist Sure Petcare, an Antelliq company, today announced the launch of Animo, the lifelong activity and behaviour monitor which learns and accurately interprets the unique behaviour and activity patterns of a dog. Animo delivers insights into a dog’s activity and sleep patterns, as well as behaviours such as shaking, scratching and barking, which may be indicative of underlying problems. These insights help owners to understand the changing needs of their pet over its lifetime, enabling them to provide proactive and personalised pet care.

Worn on a dog’s collar, Animo comes with three different sized attachment bands, making it suitable for dogs of all sizes. Weighing just 22g, Animo is lightweight, comfortable and waterproof. It sits flat against the collar and its “twist and lock” fitting not only makes it easy to attach and detach, but also holds the unit firmly in place. It operates using a standard coin cell battery which lasts for six months, preventing the need for regular charging.

From the moment Animo is attached to a dog’s collar, its suite of algorithms begins to learn the animal’s unique patterns of movement; accurately interpreting them and reporting their corresponding activity and behaviour types to the owner via the smartphone app.

Animo connects to the Sure Petcare – Animo app via Bluetooth Low Energy (BLE), where owners can set and monitor daily activity goals for their pet, as well as view their pet’s activity and behaviour reports by day, week, month or year.  The app also provides an hour-by-hour sleep quality report every night, which can be compared against previous nights to easily spot trends or changes in sleep patterns.

Key features of Animo and the Sure Petcare app include:

  • Activity: Set and monitor daily activity goals and view activity reports by day, week, month and year.
  • Sleep Quality: Hour-by-hour sleep quality report throughout the night; a poor night’s sleep can be an indication of stress, discomfort or illness
  • Calories: Track the calories burnt by your dog and compare this to a recommended daily target based on their breed, age and weight
  • Behaviour tracking: Displays incidents of increased barking, scratching or shaking
  • Connect with family and friends: Animo syncs with the device of any member of your household who runs the app and owners can share access to the app with their friends and family.

Dr Nick Hill, founder and CEO of Sure Petcare said: “We can’t be with our pets 24/7, so we have created Animo to give dog owners a window into their dog’s day: not only to tell them what he or she gets up to when they’re not around, but more importantly to spot shifts in behaviour and activity over time, which may signal changes in their pet’s health and wellbeing. Over the past 18 months the combination of Antelliq’s world-leading animal monitoring expertise, Sure Petcare’s industry experience and the advice of world-renowned dog behaviourists has resulted in a product which will change the lives of dogs of all breeds, ages and sizes.”

Pet tech continues to be a growing industry, with the global market expected to increase to $2.36 billion (£1.84 billion) by 2022, according to Grand View Research. In 2017, UK dog owners spent $10 billion (£7.81 billion) on general products and services for their animals.

With the new Young Stock application, Allflex’ market-leading cattle monitoring solutions now support complete lifecycle from newborn throughout their life. 

London, UK — Allflex Livestock Intelligence, an Antelliq company, today announced the launch of the Allflex Young Stock dedicated health monitoring application for newborn calves up to six months old. It also announced the introduction of SenseHub, the new version of its SenseTime modular cow monitoring solution.

New Allflex Young Stock health monitoring application

The Allflex Young Stock application is a unique solution for monitoring young cattle. It enables farmers to detect the onset of health issues very early, preventing impact on the growth curve or future performance and reducing drug use and mortalities.

With the Young Stock application, and the recent addition of its reproduction monitoring application for heifers, Allflex has significantly expanded its holistic livestock monitoring approach to cover all the different animal populations on farms of any size.

The Young Stock application is available with the new SenseHub™ cow monitoring solution and the Heatime® Pro+ system.

Expanded coverage and flexibility with SenseHub

SenseHub is the new generation of Allflex’ market-proven SenseTime cow monitoring solution, which delivers actionable information on the reproductive, health, nutritional and wellbeing status of individual cows and groups. The new name reflects the current expansion to monitor more animals in different populations on the farm, and further planned evolution to connect with varied identification and management technologies, making SenseHub  the heart of comprehensive animal wellbeing and performance data collection and analysis.

SenseHub offers comprehensive coverage of different farm populations, expanded support for any farm size, and enhanced flexibility to support multiple different application plan levels and tag types on the same farm. Additionally, SenseHub offers a choice of devices and payment options.

Current users of SenseTime can upgrade to SenseHub at any time, protecting their investment in existing tags and system components.

Advanced monitoring solutions with more flexibility

Allflex Livestock Intelligence also announced that all of its monitoring solutions now support both eSense Flex ear tags and cSense Flex neck tags, and multiple application levels on the same farm, to support the various populations on each farm.

“With the Young Stock application, Allflex now empowers farmers to monitor all cattle on their farm with dedicated applications and tags for each population,” said Dr. Stefan Weiskopf, CEO of Antelliq, parent company of Allflex. “This new application and increased flexibility of all our monitoring solutions, together with the advanced capabilities of the new SenseHub, are just the latest innovations in our continual drive to help farmers optimize the productivity and wellbeing of all their livestock, for more sustainable and profitable operations.”

Allflex, part of the Antelliq Group, has announced that it has acquired Agrident, the German-based agricultural technology company specialising in RFID data capture systems used in process control and animal management systems worldwide.

Agrident was established in 1997 and has grown to become a leading provider of RFID technology for the electronic animal identification market. Their fixed and mobile reader technology offers advanced data capture features for management and traceability and has a worldwide reputation for excellence and superior performance. They are also recognised for their strong commitment to customer requirements, and a high-level of support and service.

Their dedicated team of engineers, with a proven track-record in developing new readers and experience in electronic technologies like UHF, will further strengthen Allflex’s R&D capabilities and customer offering as a global leader in smart and intelligent identification and monitoring systems for the modern livestock industry.

Commenting on the acquisition Brian Bolton, Antelliq Global Chief Operating Officer said: “We are very excited to welcome Agrident to our business. Agrident’s RFID readers and associated technologies are a natural expansion of our smart data products and services, enhancing our capabilities in electronic animal identification and data capture. This acquisition underlines our commitment to investing in the sustainability of livestock farmers through providing the tools they need to ensure the proper health and management of their animals in the future.”

Antelliq expands into the beef cattle market with a new monitoring solution for beef cow farms.

Antelliq, is pleased to introduce the SenseTime Beef cow monitoring solution, a new monitoring solution designed exclusively for beef cattle farms – London, UK (June 5th, 2018).

SenseTime Beef delivers actionable information on the reproduction, health, and wellbeing status of individual cows and groups, enabling beef cattle farmers to increase their calve production. The new solution was developed by Antelliq brand Allflex Livestock Intelligence™, which leveraged its extensive expertise in dairy cow monitoring to address the specialized needs of the beef cattle sector.

Data-driven real-time actionable information improves cattle’s wellbeing and productivity.

The data-driven SenseTime Beef monitoring solution brings a contemporary management approach to the beef farm sector. Using Allflex’s market-proven, sophisticated algorithms to analyze behavior based on activity, rumination, eating and other key cow states, it gives farmers a new way to use advanced beef cow monitoring to improve the productivity and efficiency of their farm. In addition to reproduction, this includes optimizing health treatments, interventions, and overall cow wellbeing, as well as improving group and nutrition management.

The release of SenseTime beef marks a substantial milestone for Antelliq, another advance in its drive to provide smart data-based solutions and services for the improved management and wellbeing of livestock, fish and pets.

“SenseTime Beef is a natural expansion for Antelliq, building on our extensive know-how and proven leadership in animal identification and monitoring solutions to address the needs of another livestock sector,” commented Dr. Stefan Weiskopf, CEO, Antelliq. “Our deep expertise in big data technologies.

Allflex Group changes name to Antelliq.

Allflex Group, parent brand of Allflex, SCR, Biomark and Sure Petcare, has changed its name to Antelliq, further strengthening its position as the World’s Leading Animal Intelligence Group.

LONDON, UK. (February 5, 2018)
We are proud to announce the launch of Antelliq, the new parent brand for our group which incorporates our major animal identification and monitoring companies, including the key brands of Allflex, SCR, Biomark and Sure Petcare.

“Our unique group has evolved from a livestock identification company into an animal intelligence company, creating world-class devices for animal identification and traceability, pioneering monitoring solutions, and delivering smart data products and services”, Antelliq CEO Dr. Stefan Weiskopf said.

“At Antelliq, everything we do is designed to reveal opportunities to improve the management and wellbeing of livestock, fish and pets. Antelliq is a statement of our ambition: to be the world’s leading animal intelligence group, dedicated to connecting animals and people for a smarter future.”

We have been active in this industry for over 60 years and currently employ over 1,900 people worldwide. We satisfy customer needs in over 100 countries. We operate 24 production sites in 21 countries spanning five continents. The creation of Antelliq recognises that our group today has a significantly greater breadth and diversity to its offer than ever before.

As Antelliq, our regional innovation centres and global scale mean we are exceptionally well-positioned to address some of the world’s most pressing challenges. We support farmers by providing real-time actionable information to help them manage their herds and meet the worlds’ increasing demand for protein. We provide pet owners with smart devices and data that give them a better understanding of their pets’ health needs and wellbeing, enriching relationships. We help conservationists safeguard natural environments and wildlife. We are here to provide the technology and intelligence that will be at the heart of overcoming these challenges, leveraging Antelliq’s diversity for a shared purpose: to connect animals and people for a smarter future.